I would like to Launch Collection 11 on the 1.1.11.... is that a coincidence or what??!!
Eleven a Master number in the Numerology and its very significant. As it mean Changes... changes for the better...

Positive Personality Aspects of Numerology Number 11

The numerology number eleven is one of the special numbers known as a master number. As a master number this number vibrates at a higher frequency than other numbers. As such, there is a great deal of power that comes with this master number. It is largely due to this power that many master number elevens achieve some sort of fame (though not always on a large scale) during their lifetime.
In order for master number eleven to make the most of its power the person wielding it will need to focus a great deal on self mastery and perfecting their talents, skills, and abilities. Like the one, there is natural leadership ability, and like the two there is a need to find and bring balance to others.

Preview... what to expect....??!!